Traditional channels, like TV, print, and radio, is a great marketing devices to help promote businesses. But the thing is, it can be costly. A TV ad spot can cost thousands of dollars. And that is the just the commercial spot, you need to shell out money for the production of the commercial itself. Radio and print is less expensive, but it require some production work as well and the results will be hard to track.
With the high cost of traditional media, small business owners might not be able to keep up with large enterprises. However, they can take advantage of their digital mean to help spread the word:
- Social media
Social media is one of the most used marketing channel today, and even big enterprises are joining the bandwagon. If you are running a small business and do not have any business page on major social media platforms, you are missing a big time opportunity here. Customers today consider social media as one of their sources when looking for a product or a service. With a well-optimized page, you can easily be found by your target audience. You can also use this medium to communicate and engage loyal followers.
- SMS messaging
Some people think that SMS messaging is dead. But it is still alive and kicking and being used today to promote products and service. Small business owners can use SMS messaging to boost information drive campaign or spread the latest offerings to loyal patrons. Companies who are offering services like bulk SMS in UAE can send hundreds of text messages to intended numbers and audience in just a click.
- Website and landing pages
Some small business owners think that websites are a bit expensive for their taste. But compared to other traditional platforms is it less costly. Yes, the design and development might be a little pricey, but you can use this medium for a long time compared to fleeting commercials that will run for just a few months. With a website, you can showcase your company and what you are offering. It can also serve as an online store and additional channel for your sales funnel.
- Email marketing
Email marketing has been around for quite some time. Sadly, its reputation has been tarnished by spam and phishing. But if used correctly, it can help on retaining loyal customers and enhance your database.
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